📢 Playbook: 25-Minute Media Planning & Agency Pitching

The Media Planning & Fast Agency Pitching Suite enables Media Agency Directors and Account Leads to respond to enterprise client RFPs with an agency-grade master plan in under 25 minutes.

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🎯 When to Use This Playbook

• Responding to Client RFP Briefs: Transforming a multi-page client campaign brief into a complete media plan under tight pitch deadlines.
• Campaign Budget Flighting: Allocating marketing budgets across Awareness, Consideration, and Conversion funnel stages.
• KPI Commitments: Computing deterministic reach, frequency, impressions, and conversion targets without guesswork.

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🧮 Deterministic Media Math Formulas

AMBA enforces strict advertising mathematics: $$\text{Impressions} = \left(\frac{\text{Budget}}{\text{CPM}}\right) \times 1000$$ $$\text{Clicks} = \text{Impressions} \times \text{CTR}$$ $$\text{Conversions} = \text{Clicks} \times \text{CVR}$$ $$\text{Gross Rating Points (GRP)} = \text{Reach (%)} \times \text{Frequency}$$

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🚀 Step-by-Step Workflow

Step 1: Create a Media Pitch Project

1. In AMBA, click + New Project.
2. Select the Media Planning & Agency Pitching Suite template.
3. Keep Real-Time Web Search enabled to allow research into current industry CPM benchmarks.
4. Click Create Project.

Step 2: Ingest RFP & Rate Card

Drop your files into input/:

• client_rfp_brief.pdf (e.g. Budget: $150,000, Target: Urban professionals 25-40, Duration: 6 weeks).
• agency_rate_card_2026.xlsx (Channel rate benchmarks for TikTok, YouTube, Meta, Google Search).

Step 3: Run the Pitch Formulation Directive

In the chat bar, prompt the agent:

Analyze the client brief and agency rate cards in `input/`.
Formulate a 3-stage funnel flighting strategy:
- Stage 1: Teaser & Awareness (YouTube Masthead / TikTok TopView)
- Stage 2: Consideration (Meta Reels / KOL Whitelisting)
- Stage 3: Conversion & Retargeting (Google Search / Performance Max)

Compute all media KPIs using exact deterministic formulas.
Compile the master spreadsheet in `output/Master_Media_Plan.xlsx`
and generate a presentation deck in `output/Media_Pitch_Proposal.pdf`.

Step 4: Final Deliverables in output/

1. output/Master_Media_Plan.xlsx:
   • Executive Summary: Channel mix allocation, total budget, estimated reach and blended CPA.
   • Weekly Flighting: Week-by-week spend distribution across all 6 weeks.
   • Channel Breakdown: Granular table with Impressions, CPM, Clicks, CPC, and Conversions.
2. output/Media_Pitch_Proposal.pdf:
   • Client-ready slide deck formatted with executive typography, funnel strategy rationales, channel selection justifications, and delivery commitments.